Oct

22

Guy Kawasaki missed one important Truemors domain name

Filed Under Misc, Web 

If you mistakenly type treumors in Google (simply swapping the u and the e like I did), the results will look like this. Guess what? It doesn’t look like the number one result, treumors.com, is one of the 55 domains Guy Kawasaki registered for Truemors.

I registered 55 domains (for example, truemors.net, .de, .biz, truemours, etc, etc). I had no idea that one had to buy so many domains to truly “surround” the one you use. Yes, I could have registered fewer and spent less, but who cares about saving a few hundred bucks compared to the cost of legal action to get a domain away from a squatter if Truemors is successful?

I wonder if Guy is already aware of this already and if he plans to try and obtain this domain from the squatter trying to profit from unsuspecting users. (unless you like to get paid to complete offers!) My guess is that Guy simply wrote down all the possible domain name variations he could think of without trying an actual typing test to uncover some of common mistakes people might make when quickly typing Truemors. I could be wrong though and maybe this domain was simply overlooked or he thought it would not be an issue at all.

I want to add that I am a regular reader of Guy’s blog and enjoy it. Besides the development costs of $12,107.09 that most of us have already read about, I can imagine he put a lot of his valuable time into Truemors so far and I hope it pays off for him eventually.

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