Mar

19

Godin’s quick tips on Marketing

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I recently finished reading Small is the New Big by Seth Godin, which is basically a collection of his best blog posts and short writings all in one book. This is not your typical business book because it does not focus on one topic, but instead is filled with many short business ideas. This should be the first post of many about this book because I plan to write about several of my favorite passages.

To begin, I want to highlight a few marketing tips he lists on page 184. I want to point out just a few of my favorite tips from his list and briefly explain why I think they are important for effective marketing. Seth Godin doesn’t claim to know everything about marketing, but he certainly likes sharing his ideas with all his readers for them to interpret on their own.

Products that are remarkable inspire conversation.

This is certainly not a great new idea, but I think many marketers need to be reminded of this every now and then to refocus their efforts. Sure, a product may still be very successful and not be truly remarkable, but why stop there. Why not try and think of a way to further better the product to make it remarkable. That may be out of the hands of marketing and more in the hands of product development, but why don’t the marketers use the information they have available to come up with the ideas needed to make the right change? I think this statement is especially true with technology and web development in particular. Just follow a launch of a truly remarkable website and you will see how fast news spreads about a new site that has great potential to succeed.

Marketing is the way your people answer the phone, the typesetting on your bills, and your returns policy.

I am a strong believer in attention to detail and this statement provides 3 great examples of just how important every little detail can be when it comes to marketing a company. Marketing professionals may not think that consumers notice these little details about the business, but they do. I can vouch for that because I am always making a note of every interaction I have with a company that I am dealing with. Everyone does it, but some people pay closer attention to the details when making their final purchasing decisions.

What people want is the extra, emotional bonus they get when they buy something they love.

If you offer a product or service which you think people are attached to emotionally, then your have already done many things right. The moment consumers start adding their emotions into their buying decisions, the easier it will be to keep them as a customer and loyal to your brand for many years. At this point, it is important for the marketer to recognize exactly what it is that is causing this emotional bonus and make sure that it is not lost or even strengthened in all their new marketing efforts.

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Sep

27

Love is the Killer App review

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I want to start by talking about one of my favorite business books so far. This book is called Love is a Killer App written by Tim Sanders. It is a New York Times bestseller and has many amazing reviews on Amazon. It is well written and very easy to read.

The subtitle of the book states: How to Win Business and Influence Friends. It is essentially about just that. Tim Sanders does a great job at making you realize that only the people who are truly nice and have compassion in business (whom he refers to as lovecats) will be the ones to succeed in today’s business world. Most importantly, he emphasizes that you should share your knowledge with other people so they can learn and benefit from what you know. And also to care for others without expecting something in return because it is the right thing to do.

I like to tell people about this book because I enjoyed it very much and it got me interested in reading more business books. And also because recommending a good book to someone is part of sharing your knowledge. If you haven’t already, pick up the book and read and I guarantee your love for biz will be greater after your done.

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